Search engine is all about content and every SEO gurus have been trying very hard to optimize their pages just for the search engine and often forgetting that the end user is actually the human reader. It is of paramount importance that a page has to be written for humans and designed for search engines in terms of SEO.
Creating Unique Content is a Must
There is nothing more important than creating unique content for a site. In SEO, allocating keywords in the title, header and bold HTML tags not only helps the reader to identify the topic of a page easily but it also aids in optimization since search engine takes into consideration of the keywords in these tags.
Write For Humans Rather Than Trying To Achieve a Certain Keyword Density
Many writers are concerned about the perfect keyword density for the maximum benefit of SEO. Unfortunately, there are no hard figures for a perfect keyword percentage. The most important factor when creating content is to make it readable and unique. As long as the content is readable, there is no need to follow a set percentage of keyword density.
Make Sure The Page Can Be Indexed By Search Engines
Content Close To The Top Of The Page Is Better
Some search engines place great emphasis on the content near the top of a page. Therefore, it is advisable to design the layout in such a way that the content appears before other parts of the page. One example is to use the content first CSS template; it allows the navigation to appear on the left of a page followed by the content but the content is the first to appear in the codes. This method helps search engine bots to identify the important content of a page and index them since they are placed near the top of a page. Another easy work around is to employ a right side navigation menu.
HTML get it validated
Make it easy for search engines to read your site. Check your HTML code. Search engine spiders are computer programs. They work to a predefined set of rules. The easier you make it for them to crawl your site the more likely it is that you will get your pages crawled without problems. Make sure you check your code for errors and that it is well formatted.
Take the guesswork out of finding keywords
It’s a good idea to do some brainstorming when choosing your keywords. Try to compile a list of all possible keywords that your potential customers would use to find your product or service. The secret of picking high performance keywords is to aim for those phrases that generate a lot of searches but at the same time have limited competition.
The Title Tag – how to optimize your page title.
When search engine spiders crawl your website they give a lot of weight to your page title. The search engine crawler uses the title to judge what the site is about. You should aim to place your most important keywords at the beginning of your title tag. Remember that the search engines will display your title as part of the search results. Try and make the title attractive to your potential visitors. The Title tag is an essential part of getting a better search engine ranking.
Write a Great Meta Description Tag
When the search engines return their results it is quite often the contents of the description tag that is displayed on the search engine results page. Use your keywords in the description and make sure it is as appealing as possible. The number of visitors you get will depend to a large extent on how much they are attracted by your description. In other words no point being on page 1 of the search results if nobody clicks on your site.
Meta Keywords Tag
Search engines are putting less and less emphasis on the Meta Keywords tag. The keywords tag has been abused in the past and improved search engine rankings are less likely to be as a result of the keyword tag. Nevertheless it can do your site no harm to enter your top keywords into the Meta Keywords tag.
Keywords in The Body text is Still Important
Remember that not all search engines use the description tag. This means that the results shown on the search page will be the first few lines of your body text. Try to put your keywords at the beginning of your text and remember to make them as appealing as possible. You are trying to get people to click onto your page rather than your competitors; so give them a reason to visit your site. Try to make use of the heading tags and if possible use some bulleted lists. Place keywords within your text in a natural way and do not spam the engines by cramming your text with keywords.
Put Keywords in Your Image Alt Tags
When you insert an image into your webpage one of the image properties is the Alt tag. In the description of your image mention your keywords. The keywords in your alt tag will not necessarily give you an immediately higher search engine ranking but they will certainly not harm your chances.